I use data and research to understand why people come back to a product

Career

1. 2026

   Apr 2026 – present

   Remote (Malta HQ)

   Product Designer

   KTO Group

   I work on the Loyalty team, responsible for the experience of Clube KTO, the company's loyalty program.

   • I lead product discovery and look for the cause of churn and low engagement, which is often different from the problem that gets reported.
   • I turn behavioral data into design hypotheses that can be tested, and I prioritize the ones most likely to improve retention.
   • I work with the data team and the PMs to bring each finding into the product. I prototype and validate the solutions in Figma.
2. 2025

   Jan 2025 – Apr 2026

   Remote (São Paulo)

   Product Designer I

   Locaweb

   I worked in the Customer Center and Domain Registration squads, during a period when the design team grew from 6 to over 15 designers.

   • I redesigned the Customer Center, where customers pay invoices, change plans and buy services. The average time per action dropped from over 2 minutes to under 1.
   • Together with engineering, design decisions and optimizations made the most complex features load 59% faster (from 129s to 53s) and screens render 75% faster (from 24s to 6s).
   • I worked at Locaweb and KingHost at the same time. I had to prioritize carefully and switch between different products without losing depth in either.
   • I helped mature the design processes as the team grew.
3. 2025

   Jun 2025 – Apr 2026

   Remote (Porto Alegre)

   Product Designer I

   KingHost

   I worked on the SSL, Domain Registration, Financial Panel, Control Panel and KingApp products, critical systems where any friction turns into a support ticket or a lost conversion.

   • I led the discovery and design of KingApp, KingHost's service management app. It went from kickoff to the app stores in 5 months and is rated 5.0. It was the first app of its kind among Brazilian hosting companies.
   • Financial management was the feature users asked for most in the app, and it helped reduce late payments.
   • I designed responsive, accessible interfaces to remove friction points from the user's path.
   • Alongside PMs, developers and stakeholders, I worked on discovery and validated hypotheses with wireframes and prototypes of different fidelities before development.
   • I ran usability tests and cross-referenced the results with other qualitative data to support design decisions.
   • I took part in evolving the company's Design System and documented decisions so other teams could follow the same standard.
4. 2023

   Sep 2023 – Jun 2025

   Remote (Porto Alegre)

   UX Researcher

   KingHost

   I worked on discovery and applied research, bringing what data and users showed into product decisions.

   • I interviewed stakeholders and business teams to turn vague requests into clear product requirements.
   • I analyzed data and support tickets to understand where users got stuck.
   • I mapped user journeys with Service Design, which also looks at what happens off the screen, and turned friction points into product opportunities.

Toolbox

Languages

Portuguese

Native

English

Upper-intermediate